Email Marketing Services for Small Business

In this article “ Email Marketing Services For Small Business “, I am discussing what is the purpose of email marketing?, How does email marketing help your small business?, Which type of email is useful to your small business?

Email Marketing Services for Small Business

Email marketing is communicating a commercial message to a group of people using Email. Email marketing is one of the most effective methods of direct communication between your brand and your customers.

The main purpose of Email Marketing Services For Small Business is
  •     Building your brand loyalty and acquiring new leads/customers for your businesses
  •     Enhancing the relationship with your leads/customers
  •     Encouraging repeat sales and client loyalty

How does email marketing help your small business?

You can consider the following as Benefits of Email Marketing Services for Small Busines

Email marketing services are economically feasible

    More Frequent Communications to your customers

    It’s Quantifiable, the number of leads generated can be quantified

    It’s Measurable, can genuinely remember the target population and calculate the conversion ratio

    It will Maximize your Marketing ROI >

Which type of email is useful to your small business?

1. Welcome Emails: Email Marketing Services for Small Business

When someone signs up to your mailing list, they should receive a ‘Welcome’ email from you. It will create credibility and trust, and enhance your brand.

Your welcome email sets an expectation. The customer knows that you’re going to be emailing them. It confirms their subscription. A ‘Welcome’ email tells them to expect more emails, so you don’t get banished to the spam folder. The good part is it’s easily automated.

So, welcome emails help you to build trust and branding for your business with less effort.

2. Announcement Emails: Email Marketing Services for Small Business

whether you are launching a new product, a news announcement, or event that you’re holding. with a strong call to action, your customer can able to access your announcement. You can make your announcement to be personable, potentially provocative and highly shareable.

The best practice is to focus on only one call to action for announcement emails. They’re easy to set up and send. They’re very easy to track. As they tend to have one call to action, it’s easy to see who has clicked-through and so on.

3. Newsletter Emails:  Email Marketing Services for Small Business

The newsletter helps in maintaining your existing relationships. It will develop regular communication with your subscribers, Your subscribers will recognize your brand and associate with your brand. It will improve reliable and trustworthy bonding between your business and your subscriber.

In newsletters. you can send the summary of your week’s most popular posts or highlight a recent announcement. You can send your new content and push people towards visiting your website.

4. Lead Nurturing Emails:  Email Marketing Services for Small Business

You need to put a lot of time and effort to nurture your leads. you are connecting directly with the client and tailoring your email and pitch specifically to them. This increase brand awareness and trust.

lead nurturing emails are very personal and they reach 3 to 10 times response rate than stand-alone emails.

5.Transactional Emails:  Email Marketing Services for Small Business

Transactional emails are very specific towards your customer. They may contain important information such as confirmation and receipts. These emails trigger after a customer completes a certain action.

Transactional emails are easy to automate based on the actions your customers take on your website/app.

Free Email marketing tools: Email Marketing Services for Small Business

 

mailchimp Verticalresponse cakemail odoo
sendgrid zoho activecampaign phplist
Constant Contact reachmail sendblaster getapp
AWeber mailrelay mautic zurmo

 

If you want more information on Email Marketing Services for Small Business, please contact us.

Please find more information on our Digital Marketing Services For Small Business :

Email Marketing Services for your Small Business || SMM Services For Small Business ||
Digital Marketing Services for Small Business || PPC Services For Small Business
Digital Marketing Services

SMM Services || SEO Services || PPC Services || Bulk SMS Services  || Bulk Email Marketing Services

Some More Email marketing Softwares for Small Business

Campaign Monitor

FreshMail

ExpressPigeon

Mailjet

GetResponse

StreamSend

Elite Email

Interspire Email Marketer

SimplyCast

Resources for Email Marketing Services for Small Business :

https://www.quora.com/What-is-email-marketing


SMM Services For Small Business

In this article “ SMM Services For Small Business ”, I am discussing What is SMM?, Why small businesses need SMM?, How small enterprises succeed in social media marketing?, And some suggestions to improve Small business social media marketing efforts.

SMM Services For Small Business

First of all, Social media marketing [SMM], is about promoting your brand, your business, or your products on Social Media. SMM also helps in attracting and engaging online customers. Social Media Marketing or SMM is often referred to as ‘Earned Media’, Pay Per Click [PPC], Display (banners), Affiliate and Email Marketing are described as ‘Paid Media’. SMM Services For Small Business will bring especially relevant prospects to their website.

Social media marketing involves with blogs, virtual communities, video sharing sites and social networks (e.g. Facebook, Twitter, Snapchat, etc) to promote your product or brand.

Why small businesses need SMM? [ SMM Services For Small Business]

Nowadays most of the small business owners are looking to grow their business online. To attract the new customers or engage with the current customer small businesses need social media marketing. Social media marketing can act as a two-way communication channel for your business and your customers.

So small businesses can treat social media marketing [SMM] as a tool to market to their audience. But the process of gaining traffic or attention through social media sites is not an easy task. To attract or engage your audience you need a robust Social Media Marketing Strategy. To build a strategy Social Media Marketing for SMEs.

How small enterprises succeed in social media marketing?

1: Identify your Business Goals: SMM Services For Small Business

Analyze deeply at your Business’s overall objectives/needs. Therefore decide how you want to use social media marketing to reach your goals.

2: Set your Marketing Objectives: SMM Services For Small Business

Set your primary goals. Make your objectives SMART. As specific, measurable, achievable, relevant and time-bound.

Ex: Generating 50 new leads in two weeks.

3: Identify your Ideal Customers: SMM Services For Small Business

know your ideal customer’s age, occupation, income, interests, pain points, problems, obstacles, habits, likes, dislikes, motivations, and objections. Develop a buyer persona, A fictional character of your ideal customer.

4: Research your Competition: SMM Services For Small Business

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Also, pay attention to the type of content they’re posting and its context. (informational, contests, humorous, promotional, etc.) and how they’re responding to their fans.

SMM Services For Small Business

5: Choose Social Channels and Tactics: SMM Services For Small Business

Use the information from your buyer personas.  And determine which platform/ channel is best for you.

Please avoid wasting your time on each and every popular platform. After research determine which primary and secondary social networks you should focus on.

Build strong social media profile. The popular social networks are
Facebook

Twitter

LinkedIn

Google My Business

StumbleUpon

YouTube

Pinterest

Tumblr

Flickr

Viber

Reddit

Quora

Vine

Delicious

Digg

6: Create a Content Strategy[ SMM Services For Small Business]

The success of your social media marketing depends on the type of content, time of posting and frequency of your postings. You can try with different content types as text only, images, links, video, etc. Track and measure which content type/ format is well going with your audience.

Use Insights to see when your fans are online and engaging with your content. test and figure out the best time and frequency for your posts.

7: Allocate Budget and Resources: SMM Services For Small Business

First, establish a robust social media marketing strategy, and then finally determine the budget and resources that fit your strategy.

Improve your SMM efforts [ SMM Services For Small Business]

Finally, in addition to the above practices, you can follow these tips to get most of all from your efforts.

  •     Develop quality content, that empowers your audience. It will help you to get noticed and shared on social media.
  •     Wisely use Social Promotions, special offers etc to really get noticed and shared.
  •     Give your audience Social Experiences
  •     Community Management, keep your fan/followers engaged.
  •     Blogger Relations, ask some of the real influencers to share your content.
  •     Monitor, Analyze and optimize your social presence regularly.

If you want some more information on SMM Services For Small Business please contact us.

For more information:

Email Marketing Services for Small Business || SMM Services For Your Small Business ||
Digital Marketing Services for Small Business || PPC Services For Small Business
Digital Marketing Services

SMM Services || SEO Services || PPC Services || Bulk SMS Services  || Bulk Email Marketing Services