Where your Ads Appear on Google?

This article “ Where your Ads Appear on Google? “, is about the Google’s advertising networks – Search network, Display network and the type of ads they support.

Where your Ads Appear on Google?

With AdWords, your ads can show on one or both of Google’s advertising networks: the Google Search Network and the Google Display Network. The campaign type you choose determines which of these networks your ads will appear on.

Where your Ads Appear on Google

Google Search Network

The Search Network includes Google Search, other Google sites such as Maps and Shopping, and hundreds of non-Google search partner websites that show AdWords ads matched to search results.

The Search Network can help advertisers do the following:
  •      Show their text ads next to Google search results
  •      Reach customers actively searching for their specific product or service

Where can Search Network ads appear?

Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.

Google search sites:

Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping and Google Maps, including the Maps app.

Types of ads on the Search Network
  • Text ads, Dynamic Search Ads, and call-only ads: The most common kinds of ads on the Search Network. These ads appear on an “Ad” or “Ads” label on the search results page and might have an “Ads by Google” label on partner sites. They often show with ad extensions, which allow advertisers to include business details like location or phone number in their ads.

  • Shopping ads: Shopping ads display and link to products for sale. They’re labeled as “Sponsored.”

  • Image and video ads: Search partners can host image ads and video ads.

Display Network

The Display Network includes a collection of Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page.

The Display Network can help advertisers do the following:
  •      Use appealing ad formats to reach a wide range of customers with broad interests
  •      Build brand awareness and customer loyalty
  •      Increase engagement with customers
  •      Choose more specifically where their ads can appear, and to what type of audience

Find the right audience

The Google Display Network is designed to help you find the right audience across millions of websites. It lets you be strategic and put your message in front of potential customers at the right place and the right time.

  • Reach users by keywords and topics: To find you an audience who’s interested in your business and more likely to take action, AdWords uses contextual targeting based on your keywords or your campaign’s specific topic area.

  • Select where your ads appear: Within the Display Network, you can select types of pages or specific websites for your ads, as well as audiences to show your ads to. With placements, you can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites and apps that you select. You can even block your ads from sites you don’t think are relevant.

  • Find users who are already interested in what you have to offer: Show your ads on Display Network websites to specific groups of people, for example, those who have previously visited your site by creating a remarketing campaign. To reach TV-like audiences on a broad scale and drive brand awareness, you can use affinity audiences. To reach specific audiences ready to make a purchase in a specific product or service area, you can use in-market audiences.

Use a variety of ad formats

The display is your chance to engage users with appealing ad formats. Text, image, video, or rich media formats can appear on the Display Network. Color and motion attract attention. Animation or video can tell a story. The AdWords Display Network makes it possible.

Meet your goals

Display ads give you a chance to make a more lasting impression on people. Here are some common goals that you can achieve by advertising on the Display Network:

  •      Sell more products or services
  •      Build customer loyalty
  •      Engage with customers
  •      Increase brand awareness

Measure your results

AdWords lets you measure how well you’re meeting your goals. See exactly on what webpages your ads ran, which ads deliver the most clicks, and which sites give you the most sales for the lowest cost.

Based on your campaign reports, you can adjust your targeting and bid strategy to get the most value out of your campaigns. When data shows that a click from a Google Network page is more (or less) likely to help you meet your specific goals—such as online sales, registrations, phone calls, or newsletter signups—the AdWords system may automatically adjust your bid helping you stay on budget, gain value, and reach your business goals.

Plan ahead

Changes in the Display Network can take 12-24 hours to load and may not show right away. Keep this in mind when you are creating a new campaign or making changes to an existing campaign. You may want to set up your campaign a few days before the launch and set the start date in the future.

References for Where your Ads Appear on Google?

https://support.google.com/adwords/answer/2404190

https://support.google.com/adwords/answer/1722047

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Where your Ads Appear on Google

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