Customized Digital Marketing Service

In this article, “ Customized Digital Marketing Service For Small Businesses “, I am discussing Why Customized Digital Marketing Service For Small Businesses? , How we provide Customized Digital Marketing Service For Small Businesses? And How can our Customized Digital Marketing Service help for your business?

Customized Digital Marketing Service For Small Businesses

Why Customized Digital Marketing Service For Small Businesses?

Nowadays, Small and Medium Business [SMEs] are facing so many marketing challenges. The main challenges are

Generating Traffic and Leads
  •     Measuring the ROI (return on investment) of your marketing activities
  •     Limited Budget
  •     Managing Your Website
  •     Identifying the Right Technologies for Your Needs
  •     Training Your Team
  •     Hiring Top Talent

At Gilgal, we understand every business is different. So one common service won’t provide the solution to your business needs/goals.

How we provide Customized Digital Marketing Service For Small Businesses?

We provide result driven and customized digital marketing service for Small Businesses that deliver ROI.

Our certified professionals will meet with you over the phone or in person to discuss your goals. So we can understand your ideal customer and current marketing efforts.

We Perform a full analysis of your business’ digital marketing efforts. So we can understand the strengths and weaknesses of your present marketing efforts

Compare and analyze your online marketing efforts against 5 of your key competitors

We develop an omni channel marketing strategy to help you reach, convert and retain your target customers

We tailor our services and our costs around your needs and budget.

We provide
  •     Customized PPC Service
  •     Customized SEO Service
  •     Customized SMM Service
  •     Customized Email Marketing Service
  •     Customized SMS Service
  •     Customized Digital Marketing Training for your team

How can our Customized Digital Marketing Service help to grow your business?

Our certified content marketers not only create high-quality content but also the type of content your audience actually wants?

We will be with you to create your sales materials, presentations, blog posts, case studies, publications, social media and lead generation.


PPC Services For Small Business

In this article, PPC Services For Small Business  “, I am discussing on What Is PPC Advertising?,
How can Small Businesses benefit from Pay-Per-Click or PPC Advertising? , What is Customized PPC Services For Small Business? And Best tools to improve your search engine marketing [SEM].

PPC Services For Small Business

What Is PPC Advertising?

PPC Advertising also is known as Pay Per Click marketing is a Paid promotion method. It Direct’s online traffic to your website. You need to pay a fee each time when your ads get clicked. PPC advertising is faster than SEO and is helpful to drive targeted traffic to your website/blog.

PPC advertising helps you in
  •     Reach targeted customers immediately
  •     Connect with more potential customers
  •     Save your time and money

PPC Services For Small Business

The most common form of PPC is Search Engine Marketing [SEM], It is mainly associated with Top search engines [Google AdWords and Bing Ads]. With these search engines, you need to bid on keywords or keyword phrases that relevant to your target market.

PPC ads will display your advertisement when a keyword query matches your keyword list.

Search engine marketing is a medium for you to promote your message in front of a large audience, who are specifically searching for your/your’s kind of products or services.

The other form of PPC is Social Media Advertising. It is associated with social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest etc.

You can Download ” PPC Services For Small Business ” as an E- Book. PPC services for  your small business

How can Small Businesses benefit from Pay-Per-Click Advertising?

Get your business launched immediately: PPC Services For Small Business

PPC advertisements are implemented very quickly. You can reach your customers as soon as ad approval, winning the bid and paying for it.

You Only Pay When a Customer clicks your ad: PPC Services For Small Business

It’s easy to see what you’re paying for, and it’s not like many traditional advertising methods where you’re just paying for it.

Obtain specific and quality traffic: PPC Services For Small Business

PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down to ‘qualified’ people who are actually looking for specific products and/or services that you offer.

Control: PPC Services For Small Business

Control over your budget, Control over who sees your ads and who doesn’t, Control location, ad schedule, and different functionality like dynamic search ads and ad extensions.

Easily Manage your Ad Spend: PPC Services For Small Business

You can pause or stop your ads and make your adds live.

Track, measure and optimize campaigns: PPC Services For Small Business

PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates.

Download ” PPC Services For Small Business ” as an E- Book. PPC services for  your small business

What is Customized PPC Services For Small Business?

Customized PPC Services help you in deciding on whether to advertise on a social media platform or a search engine platform or a combination of both.

The companies or agencies who are providing PPC Services For Small Business generally provide customized PPC Strategy or PPC roadmap to reach your goals.

Customized PPC Services For Small Business includes:
  •     Keyword research and selection
  •     Ad creative development
  •     Campaign set-up
  •     PPC search campaign
  •     PPC display campaign
  •     PPC mobile campaign
  •     PPC video campaign
  •     Bid management and ROI tracking
  •     Landing page optimization and development
  •     Campaign management and analysis

Download ” PPC Services For Small Business ” as an E- Book. PPC services for  your small business

Best tools to improve your search engine marketing [SEM].

Improving your website will help you to improve your search engine marketing, and reduce your cost per click. You can use these SEO tools to improve your landing page. Proper landing pages have a good quality score and less bounce rate.

Google PageSpeed Insights
SEO Site Checkup
Structured Data Testing Tool
Google Analytics
Moz toolbar
Robots.txt Generator
Bing Webmaster Tools
Microsoft Free SEO Toolkit
Schema Creator
Google Keyword Planner
Keyword tool.io
XML Sitemaps
SimilarWeb
QuickSprout Website Analyzer
Find Broken Links
Google Trends
Open Site Explorer
Copyscape

 

If you want more information/ Training/Services on PPC Services for Small Business contact us or call us @ 9743 300 300

You can Download ” PPC Services For Small Business ” as an E- Book. PPC services for  your small business

Email Marketing Services for Small Business || SMM Services For Small Business ||
Digital Marketing Services for Small Business || PPC Services For Your Small Business
Digital Marketing Services

SMM Services || SEO Services || PPC Services || Bulk SMS Services  || Bulk Email Marketing Services

Some part of this article, ” PPC Services For Small Business”, is extracted from

https://www.quora.com/What-are-the-benefits-and-drawbacks-of-Pay-Per-Click-advertising


Email Marketing Services for Small Business

In this article “ Email Marketing Services For Small Business “, I am discussing what is the purpose of email marketing?, How does email marketing help your small business?, Which type of email is useful to your small business?

Email Marketing Services for Small Business

Email marketing is communicating a commercial message to a group of people using Email. Email marketing is one of the most effective methods of direct communication between your brand and your customers.

The main purpose of Email Marketing Services For Small Business is
  •     Building your brand loyalty and acquiring new leads/customers for your businesses
  •     Enhancing the relationship with your leads/customers
  •     Encouraging repeat sales and client loyalty

Email Marketing Services for Small Business

How does email marketing help your small business?

You can consider the following as Benefits of Email Marketing Services for Small Busines

Email marketing services are economically feasible

    More Frequent Communications to your customers

    It’s Quantifiable, the number of leads generated can be quantified

    It’s Measurable, can genuinely remember the target population and calculate the conversion ratio

    It will Maximize your Marketing ROI >

You can download this article” Email Marketing Services For Small Business ”  as e-book email marketing services for your small business

Which type of email is useful to your small business?

1. Welcome Emails: Email Marketing Services for Small Business

When someone signs up to your mailing list, they should receive a ‘Welcome’ email from you. It will create credibility and trust, and enhance your brand.

Your welcome email sets an expectation. The customer knows that you’re going to be emailing them. It confirms their subscription. A ‘Welcome’ email tells them to expect more emails, so you don’t get banished to the spam folder. The good part is it’s easily automated.

So, welcome emails help you to build trust and branding for your business with less effort.

2. Announcement Emails: Email Marketing Services for Small Business

whether you are launching a new product, a news announcement, or event that you’re holding. with a strong call to action, your customer can able to access your announcement. You can make your announcement to be personable, potentially provocative and highly shareable.

The best practice is to focus on only one call to action for announcement emails. They’re easy to set up and send. They’re very easy to track. As they tend to have one call to action, it’s easy to see who has clicked-through and so on.

3. Newsletter Emails:  Email Marketing Services for Small Business

The newsletter helps in maintaining your existing relationships. It will develop regular communication with your subscribers, Your subscribers will recognize your brand and associate with your brand. It will improve reliable and trustworthy bonding between your business and your subscriber.

In newsletters. you can send the summary of your week’s most popular posts or highlight a recent announcement. You can send your new content and push people towards visiting your website.

4. Lead Nurturing Emails:  Email Marketing Services for Small Business

You need to put a lot of time and effort to nurture your leads. you are connecting directly with the client and tailoring your email and pitch specifically to them. This increase brand awareness and trust.

lead nurturing emails are very personal and they reach 3 to 10 times response rate than stand-alone emails.

5.Transactional Emails:  Email Marketing Services for Small Business

Transactional emails are very specific towards your customer. They may contain important information such as confirmation and receipts. These emails trigger after a customer completes a certain action.

Transactional emails are easy to automate based on the actions your customers take on your website/app.

Free Email marketing tools: Email Marketing Services for Small Business

 

mailchimp Verticalresponse cakemail odoo
sendgrid zoho activecampaign phplist
Constant Contact reachmail sendblaster getapp
AWeber mailrelay mautic zurmo

 

You can download this article” Email Marketing Services For Small Business ”  as  e-book email marketing services for your small business

If you want more information on Email Marketing Services for Small Business, please contact us.

Please find more information on our Digital Marketing Services For Small Business :

Email Marketing Services for your Small Business || SMM Services For Small Business ||
Digital Marketing Services for Small Business || PPC Services For Small Business
Digital Marketing Services

SMM Services || SEO Services || PPC Services || Bulk SMS Services  || Bulk Email Marketing Services

Some More Email marketing Softwares for Small Business

Campaign Monitor

FreshMail

ExpressPigeon

Mailjet

GetResponse

StreamSend

Elite Email

Interspire Email Marketer

SimplyCast

You can download this article” Email Marketing Services For Small Business ”  as  e-book email marketing services for your small business

Resources for Email Marketing Services for Small Business :

https://www.quora.com/What-is-email-marketing


SMM Services For Small Business

In this article “ SMM Services For Small Business ”, I am discussing What is SMM?, Why small businesses need SMM?, How small enterprises succeed in social media marketing?, And some suggestions to improve Small business social media marketing efforts.

SMM Services For Small Business

First of all, Social media marketing [SMM], is about promoting your brand, your business, or your products on Social Media. SMM also helps in attracting and engaging online customers. Social Media Marketing or SMM is often referred to as ‘Earned Media’, Pay Per Click [PPC], Display (banners), Affiliate and Email Marketing are described as ‘Paid Media’. SMM Services For Small Business will bring especially relevant prospects to their website.

Social media marketing involves with blogs, virtual communities, video sharing sites and social networks (e.g. Facebook, Twitter, Snapchat, etc) to promote your product or brand.

SMM Services For Small Business

Why small businesses need SMM? [ SMM Services For Small Business]

Nowadays most of the small business owners are looking to grow their business online. To attract the new customers or engage with the current customer small businesses need social media marketing. Social media marketing can act as a two-way communication channel for your business and your customers.

So small businesses can treat social media marketing [SMM] as a tool to market to their audience. But the process of gaining traffic or attention through social media sites is not an easy task. To attract or engage your audience you need a robust Social Media Marketing Strategy. To build a strategy Social Media Marketing for SMEs.

Download this post ”  SMM Services For Small Business ” as Ebook.   SMM Services For Your Small Business

How small enterprises succeed in social media marketing?

1: Identify your Business Goals: SMM Services For Small Business

Analyze deeply at your Business’s overall objectives/needs. Therefore decide how you want to use social media marketing to reach your goals.

2: Set your Marketing Objectives: SMM Services For Small Business

Set your primary goals. Make your objectives SMART. As specific, measurable, achievable, relevant and time-bound.

Ex: Generating 50 new leads in two weeks.

3: Identify your Ideal Customers: SMM Services For Small Business

know your ideal customer’s age, occupation, income, interests, pain points, problems, obstacles, habits, likes, dislikes, motivations, and objections. Develop a buyer persona, A fictional character of your ideal customer.

4: Research your Competition: SMM Services For Small Business

Start by compiling a list of at least 3-5 main competitors. Search which social networks they’re using and analyze their content strategy. Also, pay attention to the type of content they’re posting and its context. (informational, contests, humorous, promotional, etc.) and how they’re responding to their fans.

SMM Services For Small Business

5: Choose Social Channels and Tactics: SMM Services For Small Business

Use the information from your buyer personas.  And determine which platform/ channel is best for you.

Please avoid wasting your time on each and every popular platform. After research determine which primary and secondary social networks you should focus on.

Build strong social media profile. The popular social networks are
Facebook

Twitter

LinkedIn

Google My Business

StumbleUpon

YouTube

Pinterest

Tumblr

Flickr

Viber

Reddit

Quora

Vine

Delicious

Digg

6: Create a Content Strategy[ SMM Services For Small Business]

The success of your social media marketing depends on the type of content, time of posting and frequency of your postings. You can try with different content types as text only, images, links, video, etc. Track and measure which content type/ format is well going with your audience.

Use Insights to see when your fans are online and engaging with your content. test and figure out the best time and frequency for your posts.

7: Allocate Budget and Resources: SMM Services For Small Business

First, establish a robust social media marketing strategy, and then finally determine the budget and resources that fit your strategy.

Download this post ”  SMM Services For Small Business ” as Ebook.   SMM Services For Your Small Business

Improve your SMM efforts [ SMM Services For Small Business]

Finally, in addition to the above practices, you can follow these tips to get most of all from your efforts.

  •     Develop quality content, that empowers your audience. It will help you to get noticed and shared on social media.
  •     Wisely use Social Promotions, special offers etc to really get noticed and shared.
  •     Give your audience Social Experiences
  •     Community Management, keep your fan/followers engaged.
  •     Blogger Relations, ask some of the real influencers to share your content.
  •     Monitor, Analyze and optimize your social presence regularly.

If you want some more information on SMM Services For Small Business please contact us.

SMM services for small business

Download this post ”  SMM Services For Small Business ” as Ebook.   SMM Services For Your Small Business

For more information:

Email Marketing Services for Small Business || SMM Services For Your Small Business ||
Digital Marketing Services for Small Business || PPC Services For Small Business
Digital Marketing Services

SMM Services || SEO Services || PPC Services || Bulk SMS Services  || Bulk Email Marketing Services


Social Media Marketing for SMEs

Social Media Marketing  for SMEs

In this article “Social Media Marketing for SMEs ”, I am discussing What is Social Media Marketing? where is it involving? And Why SMEs need Social Media Marketing?

What is Social Media Marketing?

Social media has become an integral part of our lives and continues to evolve. “Social media” is a way for people to communicate and interact online. Social media marketing is about building a conversation with your clients and consumers.

As a marketer, you need to learn to leverage social media – for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads.

Do you want to download Social Media Marketing for SMEs as E-book, DOWNLOAD Social Media Marketing for your SME

Social Media Marketing  for SMEs  involve with

  •     Virtual communities like forums, bulletin boards etc
  •     Thought Leaders like blogs, E-newsletters etc
  •     Video/Audio connections like Youtube, Vimeo etc
  •     Passion connections like Pinterest, Digg etc
  •     News aggregators like E-journals, E-magazines etc
  •     Social Networks like Facebook, Twitter, Linkedin etc
Social Media Marketing for SMEs

Social Media Marketing for SMEs

While many executives know a great deal about social networks like Facebook, LinkedIn, Twitter and others, many don’t understand the tremendous power of virtual communities.

They are the large base at the bottom of the social pyramid and are the place where the deepest conversations happen. virtual communities are where you want to be known as an influencer or an expert. It is where peer-to-peer recommendations are the strongest and where people make many of their purchase decisions.

Most communities are created by members who also manage them. Their conversations are deep and focus on subjects of interest to the members. Virtual communities are often smaller than social networking sites, but they are many in number.

we will want to consider engaging virtual communities to reach the target audiences we want to develop.

Do you want to download Social Media Marketing for SMEs as E-book, DOWNLOAD Social Media Marketing for your SME

Why we need Social Media Marketing for SMEs?

Social media can and does work as a broadcast medium like email. You can deliver relevant content, messages and offers to engage your audience, expand your reach and sell. Remember too that social media is a conversational medium, not just a broadcast medium.

Conversations are two-way, so you need to have resources in place to respond to the comments you will receive in a timely fashion.

Because so much of the customer experience now lives on the web, social media enables brands to take part in a customer’s online experience outside of the typical channels.

Companies are successfully using social media to drive sales, build traffic, hire employees, build a community, and create a positive, well-known brand.

Through the many connections social marketing creates, businesses can begin to move from a company-to-buyer marketing model to a peer-to-peer influence model. Social is the perfect platform for creating those valuable business relationships that promote sharing and engagement.

Do you want to download Social Media Marketing for SMEs as E-book, DOWNLOAD Social Media Marketing for your SME

Social Media Marketing for SMEs 

Resources:
https://www.marketo.com/resources/
http://d2eeipcrcdle6.cloudfront.net/guides/beginners_guide_to_social_media.pdf