Where your Ads Appear on Google?

This article “ Where your Ads Appear on Google? “, is about the Google’s advertising networks – Search network, Display network and the type of ads they support.

Where your Ads Appear on Google?

With AdWords, your ads can show on one or both of Google’s advertising networks: the Google Search Network and the Google Display Network. The campaign type you choose determines which of these networks your ads will appear on.

Where your Ads Appear on Google

Google Search Network

The Search Network includes Google Search, other Google sites such as Maps and Shopping, and hundreds of non-Google search partner websites that show AdWords ads matched to search results.

The Search Network can help advertisers do the following:
  •      Show their text ads next to Google search results
  •      Reach customers actively searching for their specific product or service

Where can Search Network ads appear?

Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user’s search.

Google search sites:

Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on Google Play, Google Shopping and Google Maps, including the Maps app.

Types of ads on the Search Network
  • Text ads, Dynamic Search Ads, and call-only ads: The most common kinds of ads on the Search Network. These ads appear on an “Ad” or “Ads” label on the search results page and might have an “Ads by Google” label on partner sites. They often show with ad extensions, which allow advertisers to include business details like location or phone number in their ads.

  • Shopping ads: Shopping ads display and link to products for sale. They’re labeled as “Sponsored.”

  • Image and video ads: Search partners can host image ads and video ads.

Display Network

The Display Network includes a collection of Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page.

The Display Network can help advertisers do the following:
  •      Use appealing ad formats to reach a wide range of customers with broad interests
  •      Build brand awareness and customer loyalty
  •      Increase engagement with customers
  •      Choose more specifically where their ads can appear, and to what type of audience

Find the right audience

The Google Display Network is designed to help you find the right audience across millions of websites. It lets you be strategic and put your message in front of potential customers at the right place and the right time.

  • Reach users by keywords and topics: To find you an audience who’s interested in your business and more likely to take action, AdWords uses contextual targeting based on your keywords or your campaign’s specific topic area.

  • Select where your ads appear: Within the Display Network, you can select types of pages or specific websites for your ads, as well as audiences to show your ads to. With placements, you can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites and apps that you select. You can even block your ads from sites you don’t think are relevant.

  • Find users who are already interested in what you have to offer: Show your ads on Display Network websites to specific groups of people, for example, those who have previously visited your site by creating a remarketing campaign. To reach TV-like audiences on a broad scale and drive brand awareness, you can use affinity audiences. To reach specific audiences ready to make a purchase in a specific product or service area, you can use in-market audiences.

Use a variety of ad formats

The display is your chance to engage users with appealing ad formats. Text, image, video, or rich media formats can appear on the Display Network. Color and motion attract attention. Animation or video can tell a story. The AdWords Display Network makes it possible.

Meet your goals

Display ads give you a chance to make a more lasting impression on people. Here are some common goals that you can achieve by advertising on the Display Network:

  •      Sell more products or services
  •      Build customer loyalty
  •      Engage with customers
  •      Increase brand awareness

Measure your results

AdWords lets you measure how well you’re meeting your goals. See exactly on what webpages your ads ran, which ads deliver the most clicks, and which sites give you the most sales for the lowest cost.

Based on your campaign reports, you can adjust your targeting and bid strategy to get the most value out of your campaigns. When data shows that a click from a Google Network page is more (or less) likely to help you meet your specific goals—such as online sales, registrations, phone calls, or newsletter signups—the AdWords system may automatically adjust your bid helping you stay on budget, gain value, and reach your business goals.

Plan ahead

Changes in the Display Network can take 12-24 hours to load and may not show right away. Keep this in mind when you are creating a new campaign or making changes to an existing campaign. You may want to set up your campaign a few days before the launch and set the start date in the future.

References for Where your Ads Appear on Google?

https://support.google.com/adwords/answer/2404190

https://support.google.com/adwords/answer/1722047

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Where your Ads Appear on Google


How to Use LinkedIn to Market Yourself

This article “ How to Use LinkedIn to Market Yourself? , is about the best ways to promote yourself on LinkedIn.

How to Use LinkedIn to Market Yourself?

Give before asking for favors This is important to do on any social networking site, but it’s particularly important to do on LinkedIn when so many people are focused on receiving something for themselves or their business.

The best way to give to others would be to make recommendations. People are asking for recommendations all the time when they haven’t written any for others first. The more you recommend others without asking for one in return, the more it will give them a refreshing feeling about you and the more they’ll want to be helpful in return.

How to Use LinkedIn to Market Yourself

Making introductions is also a great way to give. If you are trying to make a name for yourself, connect two people who you think could help each other build their businesses and achieve their goals.

Connect with everyone It pains me to see when people only have fewer than 100 connections, and they think that having a “small trusted network” is the way to go.

Make your interactions personal In general, people love human interaction. We don’t want to connect with a business; we want to have relationships with others who we know, like, and trust.

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How to Use LinkedIn to Market Yourself?


How to Use LinkedIn to Market Your Business

In this article “ How to Use LinkedIn to Market Your Business? “, I am discussing on Setting Up Your Company Page on LinkedIn and the steps to be taken to provide the best information is on display for potential customers.

How to Use LinkedIn to Market Your Business

Setting Up Your Company Page on LinkedIn

Inbound marketing on LinkedIn begins with ensuring that your company can be found in the LinkedIn Companies directory and your company can be “followed” by users who want to stay up-to-date with your organization. Especially with the release of the status update feature, LinkedIn Company Pages are quickly becoming an alternative free source of company information where you should absolutely be present.

How to Use LinkedIn to Market Your Business

Follow these steps to be sure the best information is on display for potential customers:

Edit the description of your Company Page Overview

Make sure it is in sync with your company website. Add details about the value your company offers.

Add keywords within the Specialty Section

There is also an opportunity to enter 256 characters under the “Specialties” section. Make sure that any keywords for which you want your company to be found are here.

Pick your industry You can choose a main company industry.

Make sure you choose the most appropriate, as this is a field that may be used in a search to find your company.

List your location

There is also a search field for location. LinkedIn gives you the opportunity to enter up to five locations. Use this if your company is represented in multiple regions.

Link to your Blog RSS

Enter your corporate blog’s RSS feed to showcase your latest blog entries

Post status updates

Make an effort to post regular status updates on your page, including links back to your website and blog. This is your chance to make your page dynamic and interactive, as well as send traffic back to your website.

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How to Use LinkedIn to Market Your Business


How to Make Linkedin Connections that Take Your Company Further?

This article “ How to Make Linkedin Connections that Take Your Company Further? “, is about whom to follow, where to search and how to build strong connections.

How to Make Linkedin Connections that Take Your Company Further?

Follow relevant channels and Influencers:

Stay informed and challenge your current thinking by following channels and thought leaders (Influencers) relevant to your industry or specialization.

Find and join LinkedIn Groups:

Look for groups relating to your industry, function, and career interest. Then join a few to stay up to date on trending topics and news

How to Make Linkedin Connections that Take Your Company Further

Follow companies:

Learn directly from industry leaders and best-in-class brands by following companies on LinkedIn, getting their updates right in your feed.

Connect with a broad range of contacts:

Build your initial network by connecting with colleagues, clients, friends, and family. Remember that building out your network helps you connect not only with who you know but also who they know.

Reach out to fellow alumni:

Broaden your network by connecting with members from your alma mater. Using University Pages, quickly sort alumni by function, location, and current company, and find contacts that will help you achieve your business goals.

Search on LinkedIn:

Run a LinkedIn people search to find contacts that might help you achieve your business goals. Use keywords and search filters like location and industry to illustrate the type of connection you’re looking for.

Narrow down your results:

Spend less time searching and more time engaging. Use additional Premium search filters such as function, years of experience, and seniority level to quickly find the right business contact.

Message potential contacts outside your network:

Message any potential business contact on LinkedIn using InMail, a Premium feature. On average, the response rate for InMail messages is 3x higher than email. Plus, if you don’t get a response to your InMail within seven days, you’ll receive another InMail credit for free.

Stay in touch:

Keeping an active line of communication with your contacts is key to maintaining a quality network. Use LinkedIn Contacts to set reminders and follow up with business contacts one day, one week, or one month down the road.

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Where your Ads Appear on Google


How to increase paid traffic to your website?

This article “ How to increase paid traffic to your website? “ is about how to reach your website traffic goals through paid advertising and what are the metrics to focus on.

How to increase paid traffic to your website?

PPC Goal: Increase Traffic To My Website.

PPC Metric: Focus on CTR.

To get more visitors, you need searchers to click on your ads, so incorporate time into your PPC plan each week to create awesome and relevant ad text. Focusing on click-through-rate (CTR) is going to be the most crucial metric to increase traffic to your website.

How to increase paid traffic to your website?

Here are few quick tips to develop compelling ad copy:

Enable and Monitor Sitelink Extensions

Google has also stated that site links extensions play a part in your ad rank, i.e. if you and your competitor have the same bid, same quality score, but you have site link extensions enabled, take a lucky guess at who’s going to get higher placement in the SERPS.

Sitelink extensions are essentially like a free ad space extending the presence of your ad copy, and giving you the potential to receive a lot more clicks and traffic.

A/B Testing:

Testing is absolutely essential and should not be ignored at any cost. No matter how good your campaign is currently performing.” Not running A/B tests on ads is one of the biggest mistakes. By testing, you know the order of the words in your headline might increase your click-through-rate. The smallest tweaks really can make drastic improvements so don’t be afraid to run two or three ads simultaneously in the same ad group.

Get Optimized:

You also need to focus on organization and relevancy. To do so, you need to check,

  • Your campaigns are focused on your products, locations, or any other general themes that makes sense for your business objectives.
  • Each campaign needs to have ad groups related to the theme of that campaign.
  • For each ad group, you’ll need a list of tightly themed keywords (no larger than 20-30 keywords per ad group).
  • On a regular basis remember to maintain a good keyword list and review your search terms to add keywords to your account that you may be missing out on or eliminate negatives that you may be wasting spend on

Continuously incorporating relevancy and organization checks to your workflow will help ensure your ad copy is highly relevant and compelling, which will lead to an increase in traffic (as well as better quality scores).

How to increase paid traffic to your website?

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How to increase paid traffic to your website?