How to Establish your expertise on LinkedIn

This article “ How to Establish your expertise on LinkedIn? “, is about how to share updates and how to integrate your personal brand into updates.

How to Establish your expertise on LinkedIn?

Share updates with your network:

Pass along interesting articles, news, or videos you find informative. Not only will your network appreciate getting this information, but they’ll start to look to you for expertise and insights.

Like, comment, or share updates you enjoy:

Taking an action on updates keeps the conversation going and helps spread that information across LinkedIn. And remember, if you found it interesting, chances are your network will too.

How to Establish your expertise on LinkedIn

Integrate your personal brand into updates:

Don’t be shy. Promote your accomplishments, bodies of work, and other accolades through sharing on LinkedIn. For every four updates covering news and trends, try sharing a post promoting your personal brand.

Get a deeper look at who’s viewing your profile:

With Who’s Viewed Your Profile, see the types, industries, and locations of members viewing you, as well as which keywords are being used in the LinkedIn search to find you. Use this information to fine-tune your profile.

Engage in LinkedIn Groups:

Use LinkedIn Groups as a public forum to discuss topics and trends with thought leaders or experts. By providing knowledgeable insights, you can build a rapport with other top contributors and eventually establish yourself as one, too.

Link to your personal communications:

Embed your LinkedIn profile into your email signature or add your personalized profile URL to your business card. This provides new contacts with an easy way to learn more about you.

Leverage existing content streams:

Use successful business-oriented blog posts, articles, and updates from your other social platforms to create a high-quality stream of personal updates.

Start a dialogue:

Increase exposure for your posts and start a conversation around a topic by mentioning companies or connections in updates.

References for How to Establish your expertise on LinkedIn?

https://smallbusiness.linkedin.com/content/dam/smallbusiness/personalbranding/static-assets/pdf/Personal_Branding_Playbook.pdf

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How to do Targeted Advertising with Facebook

This article “ How to do Targeted Advertising with Facebook? “, I am discussing on types of Facebook ads and your targeting options.

How to do Targeted Advertising with Facebook?

Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.

Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.

How to do Targeted Advertising with Facebook

Types of Facebook Ads

You can create ads that direct to your Facebook page, or to a site not on Facebook. You can create ads to promote a Facebook event, complete with a RSVP link. You can create ads for mobile app installs and app engagement.

Users Can Hide Your Ad

Facebook used to offer the option to “Like” any advertisement on Facebook. Not anymore. People can “Like” an advertisement (if it’s that type) or hide the ad. Upon closing an ad, Facebook asks the user to specify why they didn’t like it.

It’s valuable information, providing insight into why your ads might not be doing very well.

Powerful Targeting Options

As already mentioned, Facebook has some of the most powerful targeting tools of any online advertising program.

You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state. This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.

You can target ads to people who have recently moved.

You also can target people based on their interests.

You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people.

Customize Your Ads

The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.

How to do Targeted Advertising with Facebook

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How to do Marketing with Facebook Pages

This article “ How to do Marketing with Facebook Pages? “, is about the best ways to create and improve engagement with your Facebook page.

How to do Marketing with Facebook Pages?

 Facebook pages are the simplest, easiest way to get started marketing with Facebook. They’re free, relatively easy to set up (at least in their basic forms), and incredibly flexible. There’s not much of a downside, either.

Unfortunately, many companies don’t use them to their full potential; or worse, use them badly. These guidelines will help you avoid making those mistakes.

How to do Marketing with Facebook Pages

Profile Photo and Cover Image

Your profile photo should be your logo. Simple as that.

The cover image is a different story. It’s really up to you to decide what to put here. Some use photos of employees, while others use fancy artwork and put their contact information in the cover image. Pick a photo that will enhance your page and draw the eye of your visitors.

About” Section

The “About” section is prominently placed right below your company logo. This is your chance to tell anyone coming to your page what your business does.

Make sure you put good information here, telling people what your company does, why you’re different, and other interesting details. If you can, take the time to write it specifically for your Facebook audience. You can copy the text from the “About” page of your website or blog if you’re in a pinch. Be sure to fill in all of your data under “Basic Info.”

Tabs

Tabs are the little squares that sit to the right of your About section. 

Facebook allows you to use up to 10 application tabs, known to Facebook admins as the “Favorites” section. Photos and Likes are required tabs. You may move the Likes tab wherever you wish, but Photos must remain as the first. Your top tabs are set to a limit of four.

Think about what the priorities are for your visitors. If you’re a physical store, you may want to make a tab for location. If you host webinars, perhaps you could use the Events tab to let people sign up and join your webinars. Social media is about engagement, so the more (and the more closely) you get your fans to engage with you, the better marketer you will be.

Post Useful Information to Your Wall

What you post to your wall will show up in the news feeds of everyone who has “Liked” your page, just as it does when you post something to your personal profile.

So, make sure what you’re posting is useful to your fans. Don’t post endless updates about the same thing, and don’t post too many updates, clogging the news feeds of your fans.

Here are some ideas for the kinds of things you might want to post to your wall:

  •      Links to articles related to your company or your industry
  •      Links to your blog posts
  •      Coupon codes for fans to save on your products
  •      New product announcements
  •      Links to online tools your fans might find useful

Again, make sure that your posts are useful. Also, don’t post more than a few times each day unless there’s a special event going on.

Ask Your Fans Questions

Getting your fans involved with your page is a great way to inspire loyalty.

Asking questions in your updates gets people involved but on their own terms. What you ask depends largely on your product and your niche, but asking open-ended questions usually garners the best responses. Asking opinions on a new product idea or project can be a good way to convince your fans that your company cares about what they want. Getting more engagement on a post may also help you

reach the top of the Facebook News Feed

Don’t Spam

Spam is one of the quickest ways to lose fans. If you do nothing but send out promotional blurbs about your company, without ever adding anything of value, then you’re going to have a hard time getting and keeping fans.

Before you send out any update, ask yourself if it honestly adds value to the conversation. If not, don’t send it.

Study Your Statistics and Results

Facebook offers some really great analytics for pages. Pay attention to them. If you see a big surge in fans (or a drop off), look at what you’ve posted recently and see if you can figure out a reason for the trend. Then, post more of that kind of content (or less, if you’re losing fans).

How to do Marketing with Facebook Pages

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How to Develop a PPC Plan

This article ” How to Develop a PPC Plan?” is about how to get focus on your PPC goals and how to measure your PPC Campaign success.

How to Develop a PPC Plan?

Without a PPC plan in hand, you don’t find any direction for your success in advertising campaigns.

Before you plan you need to establish clear goals you want to accomplish. You need to focus on which metrics track your success and where to find the value in PPC.

So Before developing your PPC plan, start by asking yourself questions like:

  •      What am I trying to accomplish with my Google AdWords spend?
  •      What metrics are most important to my business?
  •      What outcome am I predicting to see?

Asking yourself these critical questions and always having your goals in mind will help you make the right decisions when going through your workflow.

How to Develop a PPC Plan

How to Develop a PPC Plan Increase Traffic To My Website?

PPC Metric: Clicks, CTR.

To get more visitors, you need searchers to click on your ads, so incorporate time into your PPC plan each week to create awesome and relevant ad text. Focusing on click-through-rate (CTR) is going to be the most crucial metric to increase traffic to your website.

Here are few quick tips to develop compelling ad copy:

Enable and Monitor Sitelink Extensions

Google has also stated that site links extensions play a part in your ad rank, i.e. if you and your competitor have the same bid, same quality score, but you have site link extensions enabled, take a lucky guess at who’s going to get higher placement in the SERPS.

Sitelink extensions are essentially like a free ad space extending the presence of your ad copy, and giving you the potential to receive a lot more clicks and traffic.

A/B Testing:

Testing is absolutely essential and should not be ignored at any cost. No matter how good your campaign is currently performing.” Not running A/B tests on ads is one of the biggest mistakes. By testing, you know the order of the words in your headline might increase your click-through-rate. The smallest tweaks really can make drastic improvements so don’t be afraid to run two or three ads simultaneously in the same ad group.

Get Optimized:

You also need to focus on organization and relevancy. To do so, you need to check,

  • Your campaigns are focused on your products, locations, or any other general themes that makes sense for your business objectives.
  • Each campaign needs to have ad groups related to the theme of that campaign.
  • For each ad group, you’ll need a list of tightly themed keywords (no larger than 20-30 keywords per ad group).
  • On a regular basis remember to maintain a good keyword list and review your search terms to add keywords to your account that you may be missing out on or eliminate negatives that you may be wasting spend on.

Continuously incorporating relevancy and organization checks to your workflow will help ensure your ad copy is highly relevant and compelling, which will lead to an increase in traffic.

How to Develop a PPC Plan for increase conversions?

PPC Metric: conversions, conversion rate

If your goal is to make more sales or gain more leads you need to focus on getting more conversions and increasing your conversion rate A conversion is defined as any meaningful action taken on your site, like a purchase, form completion, newsletter subscription, etc.

It’s important to activate conversion tracking so you can focus on conversion data and update your campaigns based on your findings.

Incorporate these steps into your PPC plan to increase conversions:

Focus on Converting Keywords

Sort your keywords by conversion to see which ones are converting. Allocate more budget to these keywords, and experiment with tiered bidding strategies on these words.

Closely Monitor Negatives

It’s important to be consistently monitoring your search terms and adding negatives to your list.

Continuously Optimize Your Landing Pages

If your landing pages aren’t optimized there’s going to be a huge drop in your conversion rate, even if people are clicking your ads. This should be obvious and is clearly the most crucial step to gaining more conversions.

Utilize the following strategies to continuously optimize your landing pages:

  • Present your offer with dignity: Make sure it’s creative, captivating, and unique. How do you know if your offer is lacking? Check your conversion rate and ask your customers. You can fiddle with button colors and form length all day, but it’s more important to have an offer that people actually want.
  • Keep it simple, neat, and captivating: Experiment with formatting distinct from your competitors, and think of the flow or process that you would enjoy from a user standpoint.
  • Create landing pages for the intent of converting your AdWords leads: Each ad group should have its own landing page that’s super specific and relevant to the keywords and ad copy in that group.

If relevancy is lost, the lead or sale is lost. Make sure you have specific landing pages for each of your offerings that are visually appealing, relevant and have a clear call to action.

  • Grade your landing pages

How to Develop a PPC Plan to

PPC Plan: Utilize the Display Network & Remarketing.
PPC Metric: Impressions, Reach, Frequency

If your goal is to raise brand awareness you’re likely focusing less on conversions and more on just getting a larger target audience super excited about your business.

In this scenario, the Google Display Network is where it’s at! Creating display campaigns will allow you to branch out of search and share your fabulous ad creative across the web on relevant sites. You can use creatives with media-rich ad formats including videos and images while using CPM or cost-per-impression bidding.

If your budget is a bit more restrictive you might try utilizing placement targeting so you can still gain more exposure, but have the control of picking websites or sections of sites which you can run your campaign. Focusing on metrics like impressions, reach and frequency help you track your effectiveness.

Follow this PPC plan to get started on display:

  •      Create stellar creative
  •      Know your audience
  •      Keep an eye on what’s working and what’s not
  •      Remarket

Key Takeaways for How to Develop a PPC Plan

Once you have an effective workflow in place you will save time and money, improve results and likely reduce PPC stress. Put time into your calendar each week to dedicate to your plan, and stop being lazy about PPC. To reiterate, I recommend taking the following steps to get started:

Step #1: Define your PPC goal(s) – and be specific with research, numbers, etc., making sure your goals are realistic and attainable.

Step #2: Create a workflow that you can implement on a regular basis that serves with your business goal(s).

Step #3: Block off time in your calendar to dedicate to your workflow.

Step #4: Repeat your workflow on the regular.

How to Develop a PPC Plan

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How to Create an Effective LinkedIn Group

This article “ How to Create an Effective LinkedIn Group?” , is about the best ways to create a LinkedIn group and improve group engagement.

How to Create an Effective LinkedIn Group?

The purpose of LinkedIn Groups is to allow those with similar interests to come together to discuss and share news on the topics that mutually interest them.

LinkedIn Groups presents a discussion board, where it is possible to post a link to a web article of interest or simply engage in a conversation.

Through groups, you can also do a member search and directly send a message to someone, provided they are using the default setting LinkedIn provides.

How to Create an Effective LinkedIn Group

In other words, by attracting your target demographic to your group, you can now directly engage with them regardless of your connectivity status

Before you think about creating a LinkedIn Group, you first need to create a mission statement that states who you’d like to attract and what your group will offer them.

Creating a LinkedIn Group is surprisingly simple, as is indicated by the sheer number of groups that exist. That being said, there is one very important thing to consider that will make or break your group: its name.

While using a social networking site, no LinkedIn user wants to be directly sold to. Therefore, in the spirit of inbound marketing, the name of your group should NOT be your company name. On Facebook or Twitter, it is wise to have a page or username that represents your company. On LinkedIn, however, you want to win the mindshare of your target audience and attract them to become members of your group. You can do so by naming your group appropriately.

Once the name of your group is chosen, it is important to brand it in a way that will be attractive to the target audience and different from your exact logo, while maintaining consistency with your established look and feel.

How to Promote your group to earn membership?

Here are some tips to help you promote your group:

Use other social media assets to promote your group Promotion doesn’t and shouldn’t stop with just LinkedIn members. Once you begin to strategically engage in social media, you need to optimize your own website for social media.

Keep LinkedIn group policies in mind If you have ever been a member of a LinkedIn Group,

you will know that many are filled with spammy link-building “discussions” that tarnish the atmosphere of the group and potentially the brand of the company sponsoring it.

Social media marketing is really about relevance, so it is important to keep your group relevant by actively managing and keeping the irrelevant information out. Your first step in doing this is by creating a LinkedIn Group Policy.

It’s important to keep your group relevant by actively managing and keeping the irrelevant information out.

LinkedIn has provided group managers with the ability to create a group policy under the title “Group Rules.”

Create a LinkedIn group engagement strategy

Similar to how those who engage with your Facebook Page will help get your news noticed in each fan’s personal news feed, engagement in your LinkedIn Group will be posted in members’ network updates. So how does one foster group engagement?

When starting a group, you need to assume leadership by proactively starting conversations, posting relevant and timely news, and quickly reacting to the discussions and questions of others. This can be done in a time-effective manner by pre-scheduling some activities and utilize LinkedIn’s feature that allows group managers to receive updates about new discussions and comments the moment they happen. As membership grows, the discussions tend to become mostly self-generated, but it’s still important to check the engagement volume on a regular basis and generate new discussions as needed.

What discussions should one generate?
How to Use the Linkedin Announcement feature

LinkedIn Groups are powerful in that LinkedIn allows group managers to send out an announcement to all of its members at most once a week. This should not be used every week, nor should it be used for purely self-promotional means. The LinkedIn community could perceive sending out announcements in this manner as spam, and it could give people reason to leave your group

How to Create an Effective LinkedIn Group

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How to Create an Effective LinkedIn Group