How to Build Your LinkedIn Network

This article “ How to Build Your LinkedIn Network? “, is about the three steps to build a valuable LinkedIn network to improve your business.

How to Build Your LinkedIn Network?

3 Steps to Build Your Linkedin Network

LinkedIn helps you find valuable people and informs you of the mutual connections you have with them.

Three steps to build a valuable network for you and your business.

How to Build Your LinkedIn Network

1. Connect with your direct, first-degree network

Upload your contacts from Outlook, webmail like Hotmail, Gmail, Yahoo, AOL, or other address books. You can do this via the “Add Connections” tab. Then you can log into your email and find who has a profile on LinkedIn.

2. Add previous colleagues and classmates to your network

While you are waiting for people to accept the invitations you sent, you can add more people to your network via a different method. Again, you are first focusing on the people who are already on LinkedIn because they will be more open to accepting your invitation.

Use the tools LinkedIn provides for retrieving colleagues and classmates. Since LinkedIn works with the information in your profile, it is important that you already have completed the information about the companies you have worked for and the schools and universities you’ve attended.

3. Fill Your Network With Valuable NEW Connections for Your Business

Once you have defined your targets, here are some strategies to help you find them:

Browse the networks of your immediate network

You can do this by visiting someone’s profile and looking at their connections on the right-hand side. If you see someone interesting, invite that person to connect.

Use the “advanced search” option to search for people If you find someone with whom you’d like to connect, see if you share any mutual connections.

Ask that connection if he or she can make an introduction to the new person. Please remember that what you are now doing is building a relationship. Don’t sell at this stage.

Join groups that your target market joins

This will give you a genuine opportunity to interact with individuals of those groups and will help you increase your visibility. People will start to contact you.

Save your people searches and create an alert If you set up an alert, LinkedIn will send you an email every week with new prospects.

Follow your network’s updates and your contacts’ interactions As you watch who your network interacts with, you might notice opportunities for building valuable relationships.

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How to Build Your LinkedIn Network


How Can You Market on Facebook

This article “ How Can You Market on Facebook? “, is about how you can utilize your Facebook pages, ads, and groups to market your products or services.

How Can You Market on Facebook

Facebook has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach.

Pages

Facebook pages are similar to profiles, but for businesses, organizations, and public figures. Users can “Like” a page, which means they’ll automatically receive updates from that page in their news feed. Users also have the option to “Like” a page but not follow it. (Users also can follow some profiles.)

How Can You Market on Facebook

While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have a restriction on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends).

Advantages: Pages are free and easy to set up.

Disadvantages: It can be hard to get a foothold and build a fan base with a page.

Ads

Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. Facebook also lets users close ads they don’t like and “Like” a page right beneath an advertisement:

Advantages: Ads have powerful targeting parameters.

Disadvantages: Ads can get expensive, depending on your goals.

Groups

Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers.

Advantages: Groups are free and have high levels of engagement.

Disadvantages: Groups can be very time-consuming.

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Tips For Building Twitter Followers

This article “ 10 Tips For Building Twitter Followers “, is about the best tips that will help you in building your twitter followers.

Twitter is a very powerful tool for business when used correctly. It can help you in branding, generate new leads and build the connection with your prospects.

To increase your Twitter followers you need to concentrate on creating informative/enticing Tweeting content so it’s likely to be retweeted.

10 Tips For Building Twitter Followers

1.Create a user-friendly Twitter ID (@yourname)

Make your id simple and rememberable. There are only 140 precious characters available in each Twitter post. The longer your Twitter ID, the more space it takes up, So make it short If possible.

Please stay away from numbers or underscore. As your community grows, you’ll have many names and IDs to remember. Throwing in numbers and underscores makes it more difficult. This could ultimately minimize your interactions.

This article “ 10 Tips For Building Twitter Followers “, is about the best tips that will help you in building your twitter followers.

2.Optimize your Twitter bio.

Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it’s professional, complete and that it does a great job of representing you and your business.

Use relevant keywords in your bio so you rank in Twitter search. Don’t forget to include your city or region name to attract local users.

3.Learn the lingo

Understanding the basics of Twitter is a must when building a community.

A few of the essentials:

  •      DM= Direct Message
  •      @= Use to reply and always include proceeding a Twitter ID in a reply
  •      RT= Retweet
  •      Tweet= Sending a message on Twitter
  •      Tw + any other word. A fun practice on Twitter is to develop a new twist on old words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter.
4.Search for right people to follow

Use Twitter’s advanced search or a Twitter directory to search for people that you’d like in your community. You can search by topic, keyword and more to discover who’s tweeting about the things you’re interested in. Then, follow a handful of these accounts each day, and you’ll be surprised by how many follow you back.

5.Network with influencers

Influencers can amplify your message, and get it in front of a large, targeted, engaged audience. Try building relationships with a handful of influencers in your industry to tap into an even larger community.

6 .Tweet consistently

This applies to both timing and topic. The more regularly you tweet throughout the week, and the more on-topic you are (whichever topic that may be), the more targeted followers you will attract.

Use links in your tweets. Tweets with links get more retweets than those without. Use relevant hashtags in your posts. Tweets with hashtags get at least 2x more engagement and will help you attract new followers who are searching for those keywords.

7.Be helpful

Give before you ask. Offer to help someone – whether they have asked a question, need a favor or they are simply new to Twitter – and they will remember you. Do this enough times, and you’ll build a loyal following of folks who know where to turn when they need something.

8. Schedule your Tweets

Use a tool like HootSuite or SproutSocial to schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.

9. Leverage existing connections

You probably already have an offline community, especially if you’re tweeting on behalf of a business – so use it! Let your in-store customers, the people you email, and everyone you’re connected to professionally know you tweet by adding your Twitter handle to store signage, your email signature and more.

Promote your Twitter account on all your marketing materials. This includes your business cards, brochures, signs and of course, your website.

10.Respond to all @replies, Promote others
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10 Tips For Building Twitter Followers

Reference for Tips For Building Twitter Followers

http://www.adweek.com/digital/build-community-twitter/

http://mashable.com/2008/11/10/twitter-community/#vpaDDdlxMGqy


5 Ways to Improve Your Website Traffic

In this article “ 5 Ways to Improve Your Website Traffic “, I am discussing the best ways to get more organic traffic to your website.

5 Ways to Improve Your Website Traffic

1. Publish Fresh Content More Often

Creating a blog and publishing some fresh new content every 2–3 days might help to grow your traffic steadily. But, you cannot publish any type of content. Give a thought before selecting a topic for your content.

Follow these guidelines whenever you plan to add new content on your site.

  •      Always plan your content before writing
  •      Create a blog and try to add at least 3 posts per week
  •      Create some new link bait pages that serve as a source for attracting natural backlinks
  •      Think of titles that can attract the audience.

5 Ways to Improve Your Website Traffic

2. Analyze Your Competitors and Find High Volume Low Competition Keywords That You Can Easily Target
  •      You constantly need to find new keywords and create new pages for those targeted keywords. Here are some guidelines that you need to follow for this task:
  •      Pick competitors on the basis of keywords. The more competitors you analyze, the more options you will have for yourself.
  •      Use Ahrefs.com to find the top pages of your competitors’ websites and try to get something similar on your own site.
  •      With the help of SEMrush tool, track which keywords are of importance for your campaign. Find out the keywords that are sending traffic to your competitor’s website.
  •      Pick those keywords where the competition is low.
  •      You can also use software like RankWatch to perform a thorough analysis of your online competitors.
3. Boost Your Presence on Social Media

Having a powerful social presence matters a lot. If you are still lagging behind in social media then you might have already missed a lot of potential traffic. Here are some guidelines to follow:

  •      Choose social media site as per the theme of your business.
  •      Remain active but don’t poke the users often. Study the strategy of your competitors and try to get some ideas.
  •      Increase followers and most importantly, increase engagement.
  •      Test and see at what time your post receives the maximum engagement, follow that time schedule.
  •      Don’t over promote.
  •      Remain regular on all the channels you select to promote your brand.
4. Put Some Effort in Getting a Backlink from Trusted Seed Sites

Trusted seed sites are those sites that are trusted by Google the most. This means a backlink from such sites can increase your ranking and ultimately traffic. One major example of such a site is Wikipedia. If you wish to get a backlink from Wikipedia then you will have to earn it. Earning something is more difficult than creating or buying something. This is why “EARNED BACKLINKS” are “NATURAL BACKLINKS” and those have a lot of value in the eyes of Google.

5. Present Offers and Unleash the Power of Influencer Marketing

Influencer marketing is a new term that is quickly gaining popularity. The idea is to identify influencers in your industry and use them to promote your brand or service.

Here are some ways you can increase traffic by way of Influencer Marketing:

  •      Use Traackr to identify influencers in your niche.
  •      Once you have identified the influencers, the next step is to contact them personally one by one and win their confidence so that they become the face of your brand.
  •      It takes time and even if you are able to convince 1–2 influencers in 60 days time, it will do enough good for your branding.
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Reference for 5 Ways to Improve Your Website Traffic

https://www.quora.com/How-would-you-take-a-website-from-0-to-100-000-visitors-in-the-shortest-time


3 Metrics that Matter for your Digital Marketing

In this article “ 3 Metrics that Matter for your Digital Marketing “, I am discussing the main metrics which actually measure your digital marketing efforts.

3 Metrics that Matter for your Digital Marketing

1. Customer Acquisition Cost (CAC) :

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to acquire a new customer.

 3 Metrics that Matter for your Digital Marketing

How to Calculate It:

Take your total sales and marketing spend for a specific time period and divide by the number of new customers for that time period.

Formula: sales and marketing cost % new customers = CAC

What This Means and Why It Matters:

CAC illustrates how much your company is spending per new customer acquired. You want a low average CAC. An increase in CAC means that you are spending comparatively more for each new customer, which can imply there’s a problem with your sales or marketing efficiency.

Sales and Marketing Cost = Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year

New Customers = Number of new customers in a month, quarter, or year

2. Marketing % of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC

How to Calculate It: Take all of your marketing costs, and divide by the total sales and marketing costs you used to compute CAC.

Formula: Marketing Cost % Sales and Marketing Costs = M%-CAC

An increase in M%-CAC can mean a number of things:

  •      Your sales team could have underperformed (and consequently received) lower commissions and/or bonuses.
  •      Your marketing team is spending too much or has too much overhead.
  •      You are in an investment phase, spending more on marketing to provide more high-quality leads and improve your sales productivity.
3. Ratio of Customer Lifetime Value to CAC (LTV: CAC)

The Ratio of Customer Lifetime Value to CAC is a way for companies to estimate the total value that your company derives from each customer compared with what you spend to acquire that new customer. Lifetime Value (LTV) = (Revenue the customer pays in a period – gross margin) Estimated churn percentage for that customer

How to Calculate It: To calculate the LTV: CAC you’ll need to compute the Lifetime Value, the CAC and find the ratio of the two.

Formula: LTV: CAC

What This Means and Why It Matters: The higher the LTV: CAC, the more ROI your sales and marketing team is delivering to your bottom line. However, you don’t want this ratio to be too high, as you should always be investing in reaching new customers. Spending more on sales and marketing will reduce your LTV: CAC ratio, but could help speed up your total company growth.

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Metrics that Matter for your Digital Marketing 

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 Metrics that Matter for your Digital Marketing