Digital Marketing Strategies for SMEs

Without marketing, nothing sells. Digital Marketing Strategies for SMEs will impact the survival of small and medium enterprises in the market. An online presence helps SMEs save 51% higher revenue and 49 % higher profit than those without it.

Benefits of Digital Marketing Strategies for SMEs
  •     It’s cost effective.
  •     It helps make direct contact with the customer.
  •     Can modify strategy at any given time.
  •     It will help drive sales to online business.
  •     It can help build a brand name for the business.
  •     It will build brand value and give better visibility.
  •     Can improve customer retention.
Best Digital Marketing Strategies for SMEs

Digital Marketing Strategies for SMEs

 

Search Engine Optimization Strategy

To promote any business over the internet, you will need to have an identity online. Start with an online store or a website. List your products or service on a website or store online to show customers what you offer.

Optimize your website for search engines. Reach your customers who are searching for your products.Search Engine Optimization is a cost-effective way and a great way to be in touch with customers.

Social Media Marketing Strategy

Once your online identity is established, you can start promoting your business on social media like Facebook, Twitter, Youtube, Google +, Pinterest, Instagram etc. You can place ads, hold contests and share updates with your customers via social media.

With an effective Social Media Marketing, You can create a page for your business on social media and use the platforms to not just promote your services or products but also communicate with your customers, gather feedback and improve your business.

Email Marketing Strategy

Email Marketing is another effective way of communicating about your business with your customers. When you already have an online presence as social media and website, integrating email campaigns into your marketing strategy becomes indispensable.

With email marketing strategy, you can not only communicate product updates and offers with customers but also stay connected with them on a more personal level. This strategy can help improve your sales tremendously,

https://www.instamojo.com/blog/digital-marketing-smes-getting-started/

http://dsim.in/blog/2017/01/19/case-study-marketing-strategies-for-smes-in-india/


Gilgaltechnologies

Gilgaltechnologies Pvt. Ltd., founded in 2013, Gilgal means a “Fresh Start”. We give a fresh start to fulfill your dreams. Gilgal Technologies, a young resourceful team with innovative ideas,

  •     Provides quality services at quick and cost effective manner
  •     Transparent and be part of your growth
  •     Operates Pan India with its Head Office in Bangalore
Gilgal Technologies
Gilgal Technologies Services

We provide Digital Marketing Services, software development services,  BPO, training and certification. We conduct courses on Android/iPhone App Development, Mobile App Testing, Six Sigma Certification, Amazon Web Services, DevOps, Azure Cloud and Digital Marketing.

Our software development services include website development, website domain services, web hosting services, e-publishing services, software testing services, mobile app development services, web branding/creative services, digital marketing services, etc. Furthermore,

We offer software development services to different sectors like Healthcare, Transport/Railways, SMS/E-Mail Marketing, Tours and Travels, Website Development, etc.

Gilgal Technologies

Why Gilgal Technologies?

We ensure to provide a quality service and training with the aid of our qualified workforce. We cater our services to both individuals and corporates.

We are passionate about our work and value our close relationships with clients. Gilgal Technologies provide personalized attention, Practical, cost-effective service and ongoing support to each and every one of our clients. Our professional team will bring enthusiasm and commitment to every project that we work on.

Gilgal Technologies, roots in Jireh Solutions, is a trusted partner to achieve your business goals.

Our Clients like to choose us because
  •     We listen to client business ideas, plans and objectives.
  •     We provide a strong foundation for client success.
  •     We strive to offer customized solutions to achieve client specific goals.
Gilgal Technologies Training & Certification

Our specially designed training programs help to be in touch with the latest technology developments and Stay ahead of competitors. We are providing corporate training programs, classroom and online training programs for individuals.

Gilgal Technologies believes that training need not be a one-size-fits-all solution. We work with you to understand your goals and create bespoke training solutions that address your specific requirements.


Best Digital Marketing Service Provider in India

The Best Digital Marketing Service Provider in India?. Do you showcase your business to internet users?, Do you like your visitors know about your products?. Do you want customers to buy your products?…

Best Digital Marketing Service Provider in India

Best Digital Marketing Service Provider in India

Best Digital Marketing Service Providers provide the best combination of online strategies and channels that work together to grow your brand awareness, lead generation and sales. Digital Marketing Service Providers in India are offering a wide area of services include

SEO Services

If your goal is bringing organic traffic to your website you need to be rank high. ranking high on search engines will generate more leads. Search Engine Optimization or SEO Services will help you to reach your customers who are searching for your products.

White Hat SEO Practices will not only improve your website rank. They will also improve your site user experience.

SMM Services

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

One of the key components of SMM is social media optimization (SMO).

Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, or blog posts.

PPC Services

PPC was also known as Pay-per-click, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). 

Email Marketing Services

Email Marketing is about sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

SMS Marketing Services

Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty. When implementing close range marketing tactics, text messages are an ideal way of notifying people within your vicinity of any immediate offers, without having to use push notification applications. More than informing your customers of upcoming deals, it can also be a great way to send reminders for upcoming events and engage your customers by polling their opinions.

The Best Digital Marketing Service Provider in India? Resources

http://whatis.techtarget.com/definition/social-media-marketing-SMM

https://en.wikipedia.org/wiki/Pay-per-click

http://www.crossware.co.nz/blog/email-marketing-what-is-it-why-do-it-and-how/

http://www.verticalrail.com/kb/sms-marketing/


Digital Marketing Services for Small Business

Digital Marketing Services for Small Business, In this article I am going to discuss why small businesses need digital marketing?. What small businesses need to succeed online? and Trends in Digital Marketing Services for Small Business.

Digital Marketing Services for Small Business
Why small businesses need Digital marketing?

Your customers expect you to have a website. If you don’t have the online presence, your customers will doubt your existence. People are consuming more digital content. The advanced digital technologies have changed the consumer expectations.

If you need more customers and stay ahead of your competitors you need digital marketing. So online marketing service for small businesses is essential. It is a cost-effective way to increase revenue, customers, and brand presence.

What small businesses need to succeed online?

Nowadays small businesses are competing with big brands with limited marketing budgets. a clearly defined, digital marketing strategy will help small business to stay focused.

It will be your roadmap to target your right customer with the right message at the right time.

To define your digital marketing strategy you need to
  •     Know your customers
  •     Set clear goals and objectives
  •     Know your competition
  •     Define and communicate your  unique selling propositions
  •     Continuously evaluate and adapt your strategy
Trends in Digital Marketing Services for Small Business: Digital Marketing Services for Small Business
  •     50% of small business clients spent between $501 and $2,500 per month for digital marketing in 2016. 36% spent more than $2,500. 10% spent more than $10,000.
  •     30% of online marketing spend went to SEO. 23% went to website development. 26% went to PPC.
  •     98% of agencies report that they advise their clients that a mobile-friendly website is essential for an effective SEO campaign.
  •     70 percent of small business clients planning to use social media and 56 percent increasing their social media budget.

Please find more information on 0ur  Digital Marketing Services for Small Business :

Email Marketing Services for Small Business || SMM Services For Small Business ||
Digital Marketing Services for your Small Business || PPC Services For Small Business
Digital Marketing Services

SMM Services || SEO Services || PPC Services || Bulk SMS Services  || Bulk Email Marketing Services

 

Best online marketing services for small businesses

 

1. Google Analytics – www.google.com/analytics
2. Keyword Planner – adwords.google.co.uk/keywordplanner
3. MailChimp – www.mailchimp.com
4. BuzzSumo – buzzsumo.com
5. Mozinars – www.moz.com
6. Hootsuite – www.hootsuite.com
7. Tableau Public – public.tableau.com
8. Google Drive – www.google.com/drive
9. Open Site Explorer – moz.com/researchtools/ose

Small Business Online Marketing Services

Online marketing services for small businesses is very effective, you can reach a large target audience and is affordable. For the best results, you can use these SEO and   PPC TOOLS FOR YOUR SMALL BUSINESS

 

AdWords Express
PPC Advisor from WordStream
Webtrends
Google Analytics
SiteWit
Synapse
Yoast
BuzzSumo
Hotjar
Google Keyword Planner
Contently
LeadPages
SimilarWeb
SpyFu
SEM Rush
Canva
Litmus
HubSpot

You need to handle your internet marketing services for a small business to achieve the best results.The following SMM tools will help you to reach your business goals. 

BEST SOCIAL MEDIA MARKETING TOOLS FOR YOUR SMALL BUSINESS

 

Facebook

Twitter

LinkedIn

Google My Business

StumbleUpon

YouTube

Pinterest

Tumblr

Flickr

Viber

Reddit

Quora

Vine

Delicious

Digg

 

BEST EMAIL MARKETING TOOLS FOR YOUR SMALL BUSINESS

 

Mailjet

GetResponse

ExpressPigeon

Interspire Email Marketer

SimplyCast

Elite Email

StreamSend

Download “Digital Marketing Services for Small Business as pdf – Digital Marketing Services for your Small Business e-book

References:

http://hubshout.com/?2017-Small-Business-Online-Marketing-Trends&AID=1750

http://www.huffingtonpost.com/kara-mulder/why-small-businesses-need_b_11869800.html

Some part of Digital Marketing Services for Small Business is extracted from HubShout 2017 Marketing Trends Survey.