Without marketing, nothing sells. Digital Marketing Strategies for SMEs will impact the survival of small and medium enterprises in the market. An online presence helps SMEs save 51% higher revenue and 49 % higher profit than those without it.
Benefits of Digital Marketing Strategies for SMEs
- It’s cost effective.
- It helps make direct contact with the customer.
- Can modify strategy at any given time.
- It will help drive sales to online business.
- It can help build a brand name for the business.
- It will build brand value and give better visibility.
- Can improve customer retention.
Best Digital Marketing Strategies for SMEs
Search Engine Optimization Strategy
To promote any business over the internet, you will need to have an identity online. Start with an online store or a website. List your products or service on a website or store online to show customers what you offer.
Optimize your website for search engines. Reach your customers who are searching for your products.Search Engine Optimization is a cost-effective way and a great way to be in touch with customers.
Social Media Marketing Strategy
Once your online identity is established, you can start promoting your business on social media like Facebook, Twitter, Youtube, Google +, Pinterest, Instagram etc. You can place ads, hold contests and share updates with your customers via social media.
With an effective Social Media Marketing, You can create a page for your business on social media and use the platforms to not just promote your services or products but also communicate with your customers, gather feedback and improve your business.
Email Marketing Strategy
Email Marketing is another effective way of communicating about your business with your customers. When you already have an online presence as social media and website, integrating email campaigns into your marketing strategy becomes indispensable.
With email marketing strategy, you can not only communicate product updates and offers with customers but also stay connected with them on a more personal level. This strategy can help improve your sales tremendously,