In this article “ Email Marketing Services For Small Business “, I am discussing what is the purpose of email marketing?, How does email marketing help your small business?, Which type of email is useful to your small business?
Email Marketing Services for Small Business
Email marketing is communicating a commercial message to a group of people using Email. Email marketing is one of the most effective methods of direct communication between your brand and your customers.
The main purpose of Email Marketing Services For Small Business is
- Building your brand loyalty and acquiring new leads/customers for your businesses
- Enhancing the relationship with your leads/customers
- Encouraging repeat sales and client loyalty
How does email marketing help your small business?
You can consider the following as Benefits of Email Marketing Services for Small Busines
Email marketing services are economically feasible
More Frequent Communications to your customers
It’s Quantifiable, the number of leads generated can be quantified
It’s Measurable, can genuinely remember the target population and calculate the conversion ratio
It will Maximize your Marketing ROI >
Which type of email is useful to your small business?
1. Welcome Emails: Email Marketing Services for Small Business
When someone signs up to your mailing list, they should receive a ‘Welcome’ email from you. It will create credibility and trust, and enhance your brand.
Your welcome email sets an expectation. The customer knows that you’re going to be emailing them. It confirms their subscription. A ‘Welcome’ email tells them to expect more emails, so you don’t get banished to the spam folder. The good part is it’s easily automated.
So, welcome emails help you to build trust and branding for your business with less effort.
2. Announcement Emails: Email Marketing Services for Small Business
whether you are launching a new product, a news announcement, or event that you’re holding. with a strong call to action, your customer can able to access your announcement. You can make your announcement to be personable, potentially provocative and highly shareable.
The best practice is to focus on only one call to action for announcement emails. They’re easy to set up and send. They’re very easy to track. As they tend to have one call to action, it’s easy to see who has clicked-through and so on.
3. Newsletter Emails: Email Marketing Services for Small Business
The newsletter helps in maintaining your existing relationships. It will develop regular communication with your subscribers, Your subscribers will recognize your brand and associate with your brand. It will improve reliable and trustworthy bonding between your business and your subscriber.
In newsletters. you can send the summary of your week’s most popular posts or highlight a recent announcement. You can send your new content and push people towards visiting your website.
4. Lead Nurturing Emails: Email Marketing Services for Small Business
You need to put a lot of time and effort to nurture your leads. you are connecting directly with the client and tailoring your email and pitch specifically to them. This increase brand awareness and trust.
lead nurturing emails are very personal and they reach 3 to 10 times response rate than stand-alone emails.
5.Transactional Emails: Email Marketing Services for Small Business
Transactional emails are very specific towards your customer. They may contain important information such as confirmation and receipts. These emails trigger after a customer completes a certain action.
Transactional emails are easy to automate based on the actions your customers take on your website/app.
Free Email marketing tools: Email Marketing Services for Small Business
If you want more information on Email Marketing Services for Small Business, please contact us.
Please find more information on our Digital Marketing Services For Small Business :
Some More Email marketing Softwares for Small Business
Resources for Email Marketing Services for Small Business :