Social Media Marketing for SMEs
In this article “Social Media Marketing for SMEs ”, I am discussing What is Social Media Marketing? where is it involving? And Why SMEs need Social Media Marketing?
What is Social Media Marketing?
Social media has become an integral part of our lives and continues to evolve. “Social media” is a way for people to communicate and interact online. Social media marketing is about building a conversation with your clients and consumers.
As a marketer, you need to learn to leverage social media – for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads.
Social Media Marketing for SMEs involve with
- Virtual communities like forums, bulletin boards etc
- Thought Leaders like blogs, E-newsletters etc
- Video/Audio connections like Youtube, Vimeo etc
- Passion connections like Pinterest, Digg etc
- News aggregators like E-journals, E-magazines etc
- Social Networks like Facebook, Twitter, Linkedin etc
While many executives know a great deal about social networks like Facebook, LinkedIn, Twitter and others, many don’t understand the tremendous power of virtual communities.
They are the large base at the bottom of the social pyramid and are the place where the deepest conversations happen. virtual communities are where you want to be known as an influencer or an expert. It is where peer-to-peer recommendations are the strongest and where people make many of their purchase decisions.
Most communities are created by members who also manage them. Their conversations are deep and focus on subjects of interest to the members. Virtual communities are often smaller than social networking sites, but they are many in number.
we will want to consider engaging virtual communities to reach the target audiences we want to develop.
Why we need Social Media Marketing for SMEs?
Social media can and does work as a broadcast medium like email. You can deliver relevant content, messages and offers to engage your audience, expand your reach and sell. Remember too that social media is a conversational medium, not just a broadcast medium.
Conversations are two-way, so you need to have resources in place to respond to the comments you will receive in a timely fashion.
Because so much of the customer experience now lives on the web, social media enables brands to take part in a customer’s online experience outside of the typical channels.
Companies are successfully using social media to drive sales, build traffic, hire employees, build a community, and create a positive, well-known brand.
Through the many connections social marketing creates, businesses can begin to move from a company-to-buyer marketing model to a peer-to-peer influence model. Social is the perfect platform for creating those valuable business relationships that promote sharing and engagement.