Email Marketing Services for Small Business

In this article “ Email Marketing Services For Small Business “, I am discussing what is the purpose of email marketing?, How does email marketing help your small business?, Which type of email is useful to your small business?

Email Marketing Services for Small Business

Email marketing is communicating a commercial message to a group of people using Email. Email marketing is one of the most effective methods of direct communication between your brand and your customers.

The main purpose of Email Marketing Services For Small Business is

Building your brand loyalty and acquiring new leads/customers for your businesses
Enhancing the relationship with your leads/customers
Encouraging repeat sales and client loyalty

How does email marketing help your small business?

You can consider the following as Benefits of Email Marketing Services for Small Busines

Email marketing services are economically feasible

More Frequent Communications to your customers

It’s Quantifiable, the number of leads generated can be quantified

It’s Measurable, can genuinely remember the target population and calculate the conversion ratio

It will Maximize your Marketing ROI >

Which type of email is useful to your small business?

1. Welcome Emails: Email Marketing Services for Small Business

When someone signs up to your mailing list, they should receive a ‘Welcome’ email from you. It will create credibility and trust, and enhance your brand.

Your welcome email sets an expectation. The customer knows that you’re going to be emailing them. It confirms their subscription. A ‘Welcome’ email tells them to expect more emails, so you don’t get banished to the spam folder. The good part is it’s easily automated.

So, welcome emails help you to build trust and branding for your business with less effort.

2. Announcement Emails: Email Marketing Services for Small Business

whether you are launching a new product, a news announcement, or event that you’re holding. with a strong call to action, your customer can able to access your announcement. You can make your announcement to be personable, potentially provocative and highly shareable.

The best practice is to focus on only one call to action for announcement emails. They’re easy to set up and send. They’re very easy to track. As they tend to have one call to action, it’s easy to see who has clicked-through and so on.

3. Newsletter Emails: Email Marketing Services for Small Business

The newsletter helps in maintaining your existing relationships. It will develop regular communication with your subscribers, Your subscribers will recognize your brand and associate with your brand. It will improve reliable and trustworthy bonding between your business and your subscriber.

In newsletters. you can send the summary of your week’s most popular posts or highlight a recent announcement. You can send your new content and push people towards visiting your website.

4. Lead Nurturing Emails: Email Marketing Services for Small Business

You need to put a lot of time and effort to nurture your leads. you are connecting directly with the client and tailoring your email and pitch specifically to them. This increase brand awareness and trust.

lead nurturing emails are very personal and they reach 3 to 10 times response rate than stand-alone emails.

5.Transactional Emails: Email Marketing Services for Small Business

Transactional emails are very specific towards your customer. They may contain important information such as confirmation and receipts. These emails trigger after a customer completes a certain action.

Transactional emails are easy to automate based on the actions your customers take on your website/app.

Free Email marketing tools: Email Marketing Services for Small Business

mailchimp	Verticalresponse	cakemail	odoo
sendgrid	zoho	activecampaign	phplist
Constant Contact	reachmail	sendblaster	getapp
AWeber	mailrelay	mautic	zurmo