How to do Targeted Advertising with Facebook

This article “ How to do Targeted Advertising with Facebook? “, I am discussing on types of Facebook ads and your targeting options.

How to do Targeted Advertising with Facebook?

Because it gathers so much demographic information about its users, Facebook has one of the best-targeted advertising programs online. You can target users based on virtually anything you might find in their profiles, as well as track your success with each segment.

Ads can be run on a per-impression or per-click basis. Facebook shows you what bids are for ads similar to yours, so you know if your bid is in line with others in your industry. You also can set daily limits so there’s no risk of blowing your budget.

How to do Targeted Advertising with Facebook

Types of Facebook Ads

You can create ads that direct to your Facebook page, or to a site not on Facebook. You can create ads to promote a Facebook event, complete with a RSVP link. You can create ads for mobile app installs and app engagement.

Users Can Hide Your Ad

Facebook used to offer the option to “Like” any advertisement on Facebook. Not anymore. People can “Like” an advertisement (if it’s that type) or hide the ad. Upon closing an ad, Facebook asks the user to specify why they didn’t like it.

It’s valuable information, providing insight into why your ads might not be doing very well.

Powerful Targeting Options

As already mentioned, Facebook has some of the most powerful targeting tools of any online advertising program.

You can target by virtually anything on a user’s profile. You might start with the location if that’s important. You can specify either city, zip code, county, or state. This works particularly well for local businesses. From there, you can choose basic demographics, including relationship status, age, workplace, education (including major and years of attendance), birthday, and much more.

You can target ads to people who have recently moved.

You also can target people based on their interests.

You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people.

Customize Your Ads

The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.

How to do Targeted Advertising with Facebook

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How to do Targeted Advertising with Facebook

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