PPC Training course

Pay Per Click [PPC] is a method of online advertising that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) as primarily through paid advertising. Gilgal PPC Training course designed by PPC professionals covers everything you need to become a PPC expert.

After Completing this Course you will be

  •      Get 5 Certifications by Google[Search, Display, Mobile, Video,Shopping ]
  •      Plan, develop, test,Implement Adwords Campaigns
  •      Measure, Analyze and Optimize Campaigns

PPC Training course

We are offering online, fast track, weekdays and weekend PPC Training Programs.Our PPC Training Course is delivered by working professionals.We are offering 100% placement support.

We are offering online, fast track, weekdays and weekend PPC Training Programs.Our PPC Training Course is delivered by working professionals.We are offering 100% placement support.

PPC Training course syllabus

Fundamentals of PPC
  •      An introduction to PPC
  •      PPC for Google, Yahoo & Bing Search Engine
  •      Branding & Conversion
  •      CPC-based, CPA-based & CPM-based accounts
PPC Site Analysis & Auditing
  •      Website & Competitor Analysis
  •      Understanding Client’s Buyer Persona
  •      Customer Life Cycle
PPC Keyword Strategy
  •      Seed Keyword generation
  •      Keyword Research Tools
  •      Keyword Match Types
PPC Structuring
  •      Quality Score
  •      Campaign Structuring & Budgeting
  •      AdCopy Creation
  •      AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  •      Static & Dynamic keyword insertion adcopies
  •      Ad Extensions
  •      PPC Metrics
  •      PPC AdWords strategy
PPC Google AdWords
  •      Generating Client PPC Proposals (Very Important)
  •      Creation & implementation of Conversion Tracking Code
  •      Budget, Billing  & Reporting
  •      Linking of Webmaster, Youtube & Analytics with AdWords
  •      Search & Display Network Campaign Targeting
PPC AdWords Campaign Management & Features
  •      Ad Extensions
  •      Remarketing Targeting
  •      Bidding & Optimization Technique
  •      Invalid Clicks
  •      Conversion Optimizer
  •      Flexible Bid Strategies
  •      Search Funnel or Attribution Model
  •      Different Analysis Report
Google Certification Exam (6 Modules)
  •      Adwords Fundamentals
  •      Search Advertising (Mandatory)
  •      Display Advertising (Mandatory)
  •      Mobile Advertising
  •      Video Advertising
  •      Shopping Advertising

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Do you want more information about PPC Training? or complementary offers or schedule demo? Please contact +91-9743300300 or write to training@gilgaltechnologies.com