How to Use LinkedIn to Market Your Business

In this article “ How to Use LinkedIn to Market Your Business? “, I am discussing on Setting Up Your Company Page on LinkedIn and the steps to be taken to provide the best information is on display for potential customers.

How to Use LinkedIn to Market Your Business

Setting Up Your Company Page on LinkedIn

Inbound marketing on LinkedIn begins with ensuring that your company can be found in the LinkedIn Companies directory and your company can be “followed” by users who want to stay up-to-date with your organization. Especially with the release of the status update feature, LinkedIn Company Pages are quickly becoming an alternative free source of company information where you should absolutely be present.

How to Use LinkedIn to Market Your Business

Follow these steps to be sure the best information is on display for potential customers:

Edit the description of your Company Page Overview

Make sure it is in sync with your company website. Add details about the value your company offers.

Add keywords within the Specialty Section

There is also an opportunity to enter 256 characters under the “Specialties” section. Make sure that any keywords for which you want your company to be found are here.

Pick your industry You can choose a main company industry.

Make sure you choose the most appropriate, as this is a field that may be used in a search to find your company.

List your location

There is also a search field for location. LinkedIn gives you the opportunity to enter up to five locations. Use this if your company is represented in multiple regions.

Link to your Blog RSS

Enter your corporate blog’s RSS feed to showcase your latest blog entries

Post status updates

Make an effort to post regular status updates on your page, including links back to your website and blog. This is your chance to make your page dynamic and interactive, as well as send traffic back to your website.

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How to Use LinkedIn to Market Your Business

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